Google Bar and Page Rank

What is the Google Toolbar and Page Rank? The Google Toolbar is a free downloadable tool bar that gives you search results, checks, autofill, etc. But most importantly lets you look at Page Rank. Page Rank is a score on a scale of 1 - 10 of what Google thinks is the value of the site. The next 2 paragraphs define Page Rank by Google.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

O Page Rank means Google does not know the site is there. Basically 4 means you are noticed and doing well. No one is sure of values, but it seems that it is 8 times harder to get a 5 than a 4 and 8 times harder to get a 6 than a 5. etc. Very few sites have 9 or 10. Although Page Rank is important in Google it is not the end all. You can (and many sites do) have a great place on Google Search with a low Page Rank. But it is easier as you get higher.

Download your Google ToolBar and enjoy it.

Good luck

- Bob -

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