Tuesday, February 21, 2006

 

Marketing Mistakes 2 of a series

Make sure you do a complete job of keyword research (Think Like A Searcher) - For each keyword that you identify for search engine marketing initiatives, there are probably two or three others that can deliver better, more targeted traffic. Check word tracker to learn more. I find it a good idea to ask friends and neighbors. "How would you search for this?" Misspellings, odd spacings, and product feature-specific variations should also be considered. Raleigh as in Raleigh NC is often spelled Raliegh. So put it in there. And while some experts espouse a "more-is-better" approach to keywords, we feel this is not always the case, especially when you're paying for all that traffic. Thorough keyword research can save money and future disappointments and make you a lot of money.

See you at the top!!

- Bob -

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