Search Engine Optimization SEO - Raleigh, NC

The following is a formula of Search Engine Tactics. These tactics work well with Google, Yahoo, MSN and AOL. The big Four

Build Search Engine Friendly Structure -

• Make it a Flat Directory.
• Make sure your keywords are in your page, and as link text in images.
• Make sure you have a working 404 Error page
• Make sure home page has links to all other pages in site.
• Do a site map - hard to remember to do, but helps the spiders.

Make sure you use the right program/process

• No Frames - (I know they are easy, but not SEO friendly)
• No intro, flash pages, Fancier is usually not good for SEO

Double check every page on your site

• Key words in title.
• Key words in image text.
• Meta tags well written.

Choose Keywords carefully

• Interview friends, industry people
• Look at keywords from a buyers point of view
• Don't use just hype words

Combine these strategies with a linking program will help you achieve success.

Just to make it fun, you can have the best SEO site in the world, and the search engines will keep changing their algorythms to mix it up. So you have to stay on top of it. It is an ongoing job. Even if you follow all the tactics above, remember, Content is King. So you cannot forget about making great content.

Good Luck and see you at the Top!

- Bob -